Resume

Jorge R. Obando

Director of Product Design — Enterprise Platforms, AI, Systems

I design and govern systems that turn complexity into measurable business outcomes.

Ewing, New Jersey • jorgerobando@hotmail.com • 203-727-8979

LinkedIn • English / Spanish / Portuguese

Executive Summary

Director of Product Design with 25+ years of experience leading enterprise platforms, AI integration, and global design organizations. I operate at the intersection of strategy, systems, and execution—aligning product, engineering, and leadership to deliver scalable, outcome-driven platforms across regulated and complex environments.

Operating Scope

Operating Level

Director-level leadership across enterprise platforms and cross-functional teams.

Organizational Scope

Leadership of global teams (8–25), influencing distributed organizations across regions.

Business Impact

40% cost reduction, 60% faster time-to-market, 300% adoption growth across platforms.

Systems & Governance

Design systems, AI governance, and scalable operating models across organizations.

Experience

Director of Product Design

SAAMA Technologies • Ewing, NJ • 2022 – 2025

Led design for AI-powered enterprise platforms in clinical research, improving decision workflows and operational efficiency.
Established scalable design systems and governance models, increasing delivery consistency and reducing implementation variability.
Aligned product, engineering, and executive stakeholders to drive platform strategy and measurable business outcomes.

Global Head of Product Design

AB InBev / Z-Tech • New York, NY • 2019 – 2022

Led global product design across fintech and marketplace ecosystems serving millions of users across LATAM.
Drove platform simplification and system unification, improving adoption and reducing friction across user journeys.
Built and scaled distributed design teams, establishing operating models across regions and functions.

UX Design Consultant

American Express • New York, NY • 2017 – 2019

Led UX for enterprise servicing platforms, improving usability, task efficiency, and customer experience quality.
Translated research insights into actionable design decisions within Agile delivery environments.
Improved alignment between design and engineering through structured specifications and delivery workflows.

Senior UX Consultant

Medidata • New York, NY • 2016 – 2017

Defined UX strategy for next-generation clinical research platforms, aligning complex workflows with user needs.
Led cross-functional workshops and research synthesis to drive product direction and clarity.
Improved execution readiness through structured design artifacts and system-level thinking.

Early Career Highlights

Senior UX Consultant
Wolters Kluwer

Senior UX Consultant
ACA Compliance Group

UX Designer Consultant
Audible (ACX)

Information Architect Consultant
Razorfish

Senior UX Architect Consultant
Prudential Financial

Senior UX / IA Consultant
DirecTV Latin America

Global UCD Lead
Boehringer Ingelheim

Senior Communications & Technology Advisor / Regional Coordinator
oneworld.net (UNDP Project)

Senior UX Consultant
Merrill Lynch / Bank of America

UX Designer Consultant
IDT Corporation

Interaction Designer Consultant
Healthwise

Information Architect Consultant
Dow Jones / WSJ

VP, Interaction Design
FTI Consulting

Senior IA Consultant
IBM

Information Systems Director
United Methodist Church

Information Architect / Interactive Media Producer
Kipany Productions

Principles

Clarity over activity

Systems over surfaces

Outcomes over artifacts

Alignment over scale

Simplicity under constraint

Signal over noise

Education

M.A. Corporate Communication — College of New Rochelle

B.A. Mass Communication & Psychology — Saint John Fisher College

Core Capabilities

Product Strategy • UX/UI Design • AI/ML Interaction • Design Systems • Enterprise Platforms • Digital Transformation • UX Research • Data-Driven Design • Agile / SAFe